Drive engagement and growth with customer segmentation
Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/Up-sell opportunities and execute targeted campaigns to increase engagement, improve retention and deliver better ROI.
Here's how we can help you
- Prioritize on your next followups
- Group records easily around various criteria
- Personalize your campaigns
Prioritize your leads better with scoring
Lead scoring lets you prioritize your prospects by assigning them scores based on the criteria you define. If you feel that leads from a specific industry need to be your focus or if a specific tradeshow holds more value, you can assign a higher score to the leads that match this criteria, allowing you to prioritize your efforts.
Find the right records with ease using tags
Make segmenting and searching for customer records more efficient, through keyword tagging. Mark records with various keywords that indicate the source of the lead, the industry, or any custom segmentation criteria you prefer to use which makes it easier for you to group and identify records belonging to a common tag.
Bring a unique visual flair to your tags
When working with hundreds of records everyday, a unique visual identifier makes it easier for your sales reps to search, categorize, prioritize, and segment records efficiently. Associate unique colors with your tags so your sales reps can see details like priority, deal state, associated departments, and more at a glance.
Find your most valuable customers
Who are your best customers? The big spenders, or the ones who regularly make purchases? You don't have to guess anymore. Zoho CRM can help you identify and segment your customers based on their purchase patterns. You can create different buckets for your customers and define the criteria for each bucket. Zoho CRM will automatically segment your customers into these buckets, so you can plan your engagement with each group.
Plan out your course of action
Segmenting customers based on the recency, frequency, and monetary value of their purchases can help you gauge their lifetime value and identify any up-sell or cross-sell opportunities. Whether they are big spenders, frequent purchasers, or they are actively engaged with your brand, you can form unique strategies to strengthen your relationship with your customers.
Territory Management for focused selling
Organize your sales team to engage customers based on geography, product lines or any custom territory you define. Share accounts, allocated resources, set targets and exceed sales, all the while delivering excellent service.