In-depth email marketing analytics for MailChimp.

Visually analyze your MailChimp data. Create insightful reports and dashboards to track your critical email marketing metrics. Share your reports and dashboards with colleagues and clients.

Mailchimp analytics

Analyze and track key email marketing metrics. Be empowered.

2 Million Users. 50 Million Visualizations. 1 Analytics Platform.

  • Measure your campaign performance.

    Get real-time insights on your campaign performance at your fingertips. Track key email marketing metrics like open rate, click rate, bounce rate, and audience engagement and optimize your email content for maximized success.

  • Audience Analytics

    Find out who has interacted with your mailers by location. Check whether they’ve clicked, bought, or downloaded, so you can create more content that resonates with them.

  • Data blending

    Combine data from different sources for cross functional analysis. For example, blend your marketing spend data in excel files and sales data in CRM to create a spend vs sales report.

Empower your marketing team with key insights

Zoho Analytics enables you to easily analyze your email campaign data present in Mailchimp. It lets you slice and dice your MailChimp data the way you like and create reports & dashboards. You can analyze your open rates and click rates, create conversion funnels, track your overall email marketing campaigns' performance, and do much more.

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    Smart analytical assistant

    Type out your questions, and see Zia, our AI-powered assistant, come up with suitable answers in the form of reports and KPI widgets.

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    Embedded analytics

    Get a powerful BI, reporting, and analytics solution in your own brand name, embedded within your product/application or set up as a standalone portal.

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    Ready-made visualizations

    Get access to 75+ hand-picked, ready-made reports and dashboards that you're sure to love and use on a daily, weekly, or monthly basis.

Other related connectors

  • Zoho Campaigns

  • Zoho Survey

  • Zoho CRM


"Zoho Analytics is an excellent tool for tracking and optimizing campaigns. The automated mailers let us send weekly reports to all our clients in an automated fashion. I would recommend it to any mid-size company which deals with data."

Anshuk Aggarwal

Co-Founder, Xplanck

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