Zoho Brings Gamification to Sales Teams

Zoho Motivator Helps Salespeople Maximize Revenue, Drive Desired Behavior and Increase Team Engagement

PLEASANTON, Calif.-- Zoho today launched Zoho Motivator, its insight-driven software for maximizing the performance of sales teams. Available immediately, Zoho Motivator marks the company's foray into gamification. It works with the company's customer relationship management software, Zoho CRM, and uses contests, scorecards, and leaderboards to help salespeople maximize revenues and help increase team engagement.

“Sales is about numbers, and driving desired behavior in salespeople is instrumental to achieve them,” said Raju Vegesna, chief evangelist of Zoho. “Sales teams often focus squarely on targets and neglect the practices that lets them achieve those targets. Zoho Motivator not only increases revenue by driving desired behavior and improving the sales process, but also makes sure salespeople have fun while they're at it.”

Zoho Motivator puts sales teams in the game.

As the only company to offer both gamification and CRM solutions without depending on a third party, Zoho delivers superior functionality and tighter integration compared to other solutions in the market. Zoho Motivator's key benefits include:

Drive revenue with insights that matter


  • Business intelligence through KPIs and Dashboards

A sales manager can define various criteria or KPIs like leads generated or potentials created, and track performance in real time. They can also customize dashboards and analyze data on these criteria to identify areas of improvement.

  • Deeper insights through metrics like Pipeline Velocity and Pipeline Stages

Pipeline Velocity indicates how quickly opportunities are moving through the sales pipeline on their way to becoming won deals. Pipeline Stages provides insights about bottlenecks in the sales pipeline.

Encourage the right sales behavior and activities.

  • Define desired sales practices by setting Custom Targets

The process is as important as the outcome. Managers can drive desired behavior in salespeople by setting targets like “Making all client calls by noon” or “Meeting prospects every week”. Revenue happens when sales teams follow the appropriate sales activities and methodology. Zoho Motivator allows sales managers to focus not just on the outcome, but also the process.

  • Real-Time Scorecards for insightful results

The right feedback at the right time helps in improving sales processes. Salespeople can have access to a real-time report of their current sales contest using scorecards. A high performing individual can be paired with a low performing individual and work together as a team -- this way everyone is motivated to perform better.

Drive sales team engagement.

  • Motivator TV drives awareness and engagement

Cultivate motivation through recognition. Sales victories and contest winners can be showcased on big-screen TVs for better team motivation and engagement. Zoho Motivator also provides a convenient on-screen ticker that displays real-time notifications to the sales team -- so everyone knows how they are doing in the current contest or sales period.

  • Contests and Leaderboards to energize salespeople

Contests do more than just motivate individuals. They provide the opportunity to work together as a team and break the tediousness of everyday tasks while fostering healthy competition. Leaderboards are concise dynamic scoreboards to showcase rankings among contestants.

Zoho Motivator complements Zoho CRM and helps users get the most out of it. Users will need a Zoho CRM account in order to reap the benefits of Zoho Motivator. All basic CRM data like leads, potentials, etc is automatically synced from their CRM account the moment they sign up for Zoho Motivator.

Pricing and Availability

Zoho Motivator is available immediately, and works seamlessly with Zoho CRM.

There's a five-user free plan to start with, and the fully-featured plans range from $60/month for five users, billed annually, to $200/month for 25 users, billed annually.

Additional Zoho Resources

About Zoho

Zoho is a comprehensive suite of online productivity, collaboration and business applications for businesses of all sizes. Over 15 million users rely on Zoho apps. Zoho's productivity and collaboration applications include Email Hosting, Document Management, Office Suite, Project Management and more alongside a host of business applications ranging from CRM and Campaign Management to Customer Support, Accounting and more. These applications are offered directly via Zoho.com or through hundreds of partners in the Zoho Alliance Partner Program. For more information about Zoho, please visit https://www.zoho.com/.

Zoho is a division of Zoho Corporation, a privately-held and profitable company. With U.S. headquarters in Pleasanton, CA and offices in Austin, Chennai, London, Tokyo and Beijing, Zoho Corporation serves the technology needs of millions of customers worldwide. For more information about Zoho Corporation, please visit http://www.zohocorp.com.

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